Tanner Vaughn | Impact of Internet marketing
The term “market” refers to a gathering of various individuals in a particular pre-decided location that is comprised of two distinctive parties, respectively the buyers and the sellers. The history of market dates back to the prehistoric civilization that saw the use of barter system of exchange to the modern use of currency and with markets also came the various marketing forms that made practical use of whatever means of communication that was available at the time. We have come a long way since then, and with the evolution of modern modes of communication, modern methods of marketing were also born. The present century that we live in saw great leaps in both technology and communication. The invention of the telephone, the telegraph, printing press, all of these made a colossal impact and initiated structural changes in the marketing system. According to Tanner Vaughn , with the advent of the age of the internet, the market too saw an enormous leap and brought with it a wa...