The Present Day Popularity of Opting for Internet Marketing

In order for any business to thrive the entrepreneur needs to reach out to the consumers. This is to make them aware that their enterprise provides goods or services that they can utilize. Print marketing though tried, tested and effective, is not as effective as internet marketing. The following reasons illustrate the reasons for the popularity of internet marketing:


 Technology:  Nowadays people have access to various devices like smart phones, tablets, laptops, and I-Pods. These devices help them to connect to the internet anytime and anywhere. The telecom companies that provide internet offer various data plans that are affordable. Wi-Fi is provided for free in many areas like shopping malls and coffee shops. This helps an entrepreneur to connect easily to  large number of people. People can see the advertisements of their goods or service in any internet
enabled device.

·      A Greater Reach: People have access to the internet anywhere in the world. Through online marketing an entrepreneur can reach a global audience. Their products and services can be made use of by people everywhere in the globe. Traditional kinds of advertising are limited to a local audience. People nowadays are reading the news online which has led to a decrease in the circulation of newspapers. So there is a significant decrease in the number of people who will view an advertisement that appears in a newspaper.

·         Affordable: Digital marketing is cheaper than traditional advertising. Newspaper advertisements are expensive and require a large budget. The price varies depending on the size of the advertisement, newspaper and the region the advertisement appears in. The cost will be greater if the ad appears in a national newspaper. According to Tanner Vaughn ccomparatively the cost of internet marketing offered by digital marketing companies is a lot cheaper and has the potential to reach an unlimited number of consumers.

·         Measurable results: Digital marketing offers results that can be measured. There are several kinds of digital marketing to select from which makes it simpler to choose an option that will be suitable for an enterprise and advertising needs. Search Engine Optimization (SEO) allows an entrepreneur to measure the effectiveness of digital marketing. An entrepreneur can get to know if their website is appearing in the first page of the search results of popular search engines. According to Tanner Vaughn the amount of traffic that is being generated to the website can also be measured. An entrepreneur will know the number of visitors to their website as a result of keyword searches.


·         Targeted Advertising: Traditional advertising like print advertising cannot offer precision marketing. Internet is a lot more effective as it can target a certain portion of the population. For example: If a person owns a laundry and dry cleaning service. An internet marketing firm can strategically place advertisements on websites that would attract the desired consumer. Marketing companies that employ Qualified Google Advertising Professionals can even focus on keywords that are connected to the company and index the keywords. When a person enters those keywords in a search engine the advertisement of the business will appear. 

      For More Information:
      https://www.crunchbase.com/person/tanner-vaughn
      https://www.linkedin.com/in/tannervaughn
      https://vimeo.com/223862035
      https://tannervaughnseattle.wordpress.com/

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