Tanner Vaughn - Setting-up Attractive a Website for Your Digital Marketing Business
It
is mysterious how the human psychology gets affected by anything it reads or
view. You might put most of your effort into content creation, SEO
optimization, etc.
But it might not work out at all. It is because the content
might be interesting and valuable to you, but it takes a lifetime to understand
how to conquer the hearts of your audiences in the same way. You will need some
factual, strategic as well as scientific research to accomplish the task.
1. Consider visional presentation
You
must have come across the concept of proximity. You have to accept the fact
that the content and all the attributes of your website cannot influence every visitor
in the same way. As per Tanner Vaughn, sites are online materials, and all
content that is uploaded online has some amount of admirers as well as critics.
But there are some basic strategies through which you can manage to attract the
maximum crowd.
·
Firstly, it is very much essential to
deliver the message right to your web designer. Do not hesitate to explain him
your demand and take his valuable suggestions at the same time, as you are
paying for the service. Audiences look for websites that are rich in content
and easy to grasp. Coming back to the concept of proximity, you have to pay
high attention towards the finishing lines, edges, and corners of each page of
your website border.
Secondly, the texts must be readable.
Irrespective of how attractive the site background is, it is highly essential
for large to small texts to be readable. You can make use of the engraving and
shadow options to enhance and add weight to the main versions.
·
Thirdly, color schemes stimulate the
human brain. If you hire or take advice from a colorist, you will know the vast
advantages of using the right colors for your website. There is a reason why
the color ‘Red' is not much used for financial and banking advertisements.
Instead of which white and blue are the combination that is mostly used. Food
or snack packages have the designs and colors that are likely to stimulate the
sense of taste. There is a reason behind the color and design schemes.
2. Navigation should be crisp and
easy
Navigation
options influence the user’s mind a lot. This is a buggy! This is where your
audience becomes the users of your websites, and it is the first step where
they are willing to show interest and explore your site.Tanner Vaughn states that,it is better to avoid
the new complexities used for structuring website. You have to keep in mind
that, the type and nature of users vary and it is best to stick to the design
that is simple even if it is in the conventional style.
However, the
above-explained points are meant to structure up and give the appropriate equipment
to your website. Apart from the mentioned, you can always hire an SEO
specialist to boost up web-traffic and also incorporate options of live chats
as per your convenience!
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