Tanner Vaughn | Impact of Internet marketing

The term “market” refers to a gathering of various individuals in a particular pre-decided location that is comprised of two distinctive parties, respectively the buyers and the sellers. The history of market dates back to the prehistoric civilization that saw the use of barter system of exchange to the modern use of currency and with markets also came the various marketing forms that made practical use of whatever means of communication that was available at the time. We have come a long way since then, and with the evolution of modern modes of communication, modern methods of marketing were also born.
Tanner Vaughn

The present century that we live in saw great leaps in both technology and communication. The invention of the telephone, the telegraph, printing press, all of these made a colossal impact and initiated structural changes in the marketing system. According to Tanner Vaughn, with the advent of the age of the internet, the market too saw an enormous leap and brought with it a wave of change in the area of marketing. 

The impact that the invention of the internet had cannot be denied and the marketing department saw a complete turnaround in the structure that previously existed. The potential for such a global market was tremendous; therefore, companies wasted no time in trying to utilize this newly developed sector.

Effects and scope of internet marketing

At the turn of the century, the market saw a massive change in the previous patterns of conducting business. As Tanner Vaughn rightfully noted, with an expansion of the market into the global system, the regional monopoly of large companies was lost opening up a free for-all-trade and bolstering small-scale proprietors and manufacturers. But due to almost hundredth fold expansion of the market, all companies and proprietors benefited from the lowered cost and spiking sales through the roof causing unexpected shortages in production.

Few of the most commonly used tools for marketing products globally are:
·        Email- this is one of the first and widely used forms of marketing that set off the race of marketing for sales online. The Email is still today a vital part of our lives, and even though it is considered to be an old method, it is still popular among many producers as a reliable mode of marketing.
           Display and search add- this is an ingenious technique used in the internet marketing where the add is displayed based on the search results of the internet user.
·   
         Web page adds- these are random ads and sponsor videos that appear in the blank spaces of a web page that the user is surfing. While it does not interfere in the webpage contents, it does seem to grab the attention of the user.

 Today, many techniques are used in the marketing of products online. The significant effects and scope of such a marketing technique are evident everywhere with the pouring in of foreign goods and services at a considerably lower rate and export of products to foreign countries likewise at a similar price.
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