Internet Marketing and its Merits


Due to the industrial revolution that took place in the 1800s, every company that began to mass produce also needed a form of advertisement to sell their products to the public and promote new products. This gave shape to the very early idea or publications in posters thus giving birth to marketing. The early day marketing mainly comprised of hired porters advertising the product locally, retailers selling the products and posters and advertisements in the papers informing the public about such a product. Due to lack of technology and absence of speedy communication, marketing too was limited to major cities in the locality.



The beginning of the modern day market

The turn of the century also saw a radical shift in lifestyle as new technology was born and faster modes of communication were established. With an improved network of communication, the process of marketing also evolved trying to reach out to more people to boost sales. However, the traditional ways of marketing change radically with the introduction of the internet globally. The companies immediately saw the opportunity this created and rushed into it giving rise to a globalized market and internet marketing

As Tanner Vaughn rightfully noted, the present scenario of a globally connected world caused a massive leap from the previous generation of marketing that the companies themselves were unprepared for. The large-scale users of the internet created a massive sell-out of products and services causing a severe shortage in production initially. Due to a boost in users of the internet, the IT industry also grew exponentially, and a free global market space was created. This provided opportunities for not only the large-scale producers but also small-scale business and proprietors who started to utilize this now popular source of marketing.


Effects of internet marketing

According to Tanner Vaughn, this radically changed market now provided not only opportunities to the small-scale proprietors and large corporations alike but also created an open and free market with low costs and high efficiency. This not only provided the consumers with a plethora of options but also could offer products and services at a cheap and competitive rate due to mitigated costs. The result of such advancement was profound and had an equally significant impact on society and the economy alike. Global shipping of products at an affordable rate became a reality, and the spreading of technological consciousness also impacted our lifestyle much.

The items that were being offered now became less expensive due to the elimination of the middleman and products began to be shipped globally with significantly low rates. Introduction of the process like E-mail marketing, search engine optimization, social network promotion considerably boosted sales via a direct link with customers. The internet marketing generally ran on software and therefore was active 24/7 for seven days a week without break generating customers all around the year. The modes of online payment also eased the burden of handling cash credits by making and receiving payments instantaneously. The large-scale marketing that took place also gave a global recognition to the brand thus boosting the credibility of the product. All these factors combined made enormous leaps in both distributions of products globally and created a lifestyle that we enjoy today.

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